Dolby's social strategy is built around owning a piece of entertainment culture by being a true fan of music, streaming, cinema, and gaming. This strategy was executed through several different work streams including both planned content and real time trend mining + asset creation. By partnering with entertainment powerhouses - ranging from Netflix, to Universal Pictures, to Beyonce's team - Dolby successfully taps into relevant cultural conversation with a witty and relatable tone.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Dolby's social strategy is built around owning a piece of entertainment culture by being a true fan of music, streaming, cinema, and gaming. This strategy was executed through several different work streams including both planned content and real time trend mining + asset creation. By partnering with entertainment powerhouses - ranging from Netflix, to Universal Pictures, to Beyonce's team - Dolby successfully taps into relevant cultural conversation with a witty and relatable tone.
social strategy, concept, design direction
social, youtube, web
The Lil Yacty x Nautica collaboration takes a young, retro spin Nautica's classic brand heritage. The campaign was created to appeal to a younger audience featuring a collection of limited edition Nautica Logo-inspired pieces designed with Lil Yacty. The collaboration was culminated with a pop-up fashion presentation in an NYC dive bar. The presentation was supported with a poppy series of web pages, animation, and print collateral that was used for promo and hype.
The collaboration was culminated with a pop-up fashion presentation in an NYC dive bar. The presentation was supported with a poppy series of web pages, animation, and print collateral that was used for promo and hype.