Dolby's social strategy is built around owning a piece of entertainment culture by being a true fan of music, streaming, cinema, and gaming. This strategy was executed through several different work streams including both planned content and real time trend mining + asset creation. By partnering with entertainment powerhouses - ranging from Netflix, to Universal Pictures, to Beyonce's team - Dolby successfully taps into relevant cultural conversation with a witty and relatable tone.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Dolby's social strategy is built around owning a piece of entertainment culture by being a true fan of music, streaming, cinema, and gaming. This strategy was executed through several different work streams including both planned content and real time trend mining + asset creation. By partnering with entertainment powerhouses - ranging from Netflix, to Universal Pictures, to Beyonce's team - Dolby successfully taps into relevant cultural conversation with a witty and relatable tone.
social strategy, concept, design direction
social, youtube, web