The Hugo Boss Father's Day campaign uses cinematic, docu-style interviews with actor Bobby Cannavale and his son, Jake, to tell an authentic, relatable story about fatherhood, life, and style. Jake Cannavale gives the audience an intimate glimpse into his meaningful relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
The Hugo Boss Father's Day campaign uses cinematic, docu-style interviews with actor Bobby Cannavale and his son, Jake, to tell an authentic, relatable story about fatherhood, life, and style. Jake Cannavale gives the audience an intimate glimpse into his meaningful relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
art direction, editing, motion graphics, design, retouching
social, youtube, web