Hello,
I'm Kyle

HUGO BOSS Father's Day

The Hugo Boss Father's Day campaign uses cinematic, docu-style interviews with actor Bobby Cannavale and his son, Jake, to tell an authentic, relatable story about fatherhood, life, and style. Jake Cannavale gives the audience an intimate glimpse into his meaningful relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.

relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.

I am a seasoned creative leader with a passion for using design to drive meaningful change. With a relentless commitment to excellence, I excel at developing strategic, innovative solutions that engage audiences and effectively communicate a brand's message. I firmly believe that thoughtful, beautifully executed creative has the power to inspire and connect, shaping how people engage with brands and ideas.
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Currently, I serve as a Design Director, where I collaborate with leading brands. I manage a talented team of designers, copywriters, and freelancers, fostering a culture of creativity, collaboration, and growth. My expertise lies in translating complex challenges into memorable, results-driven solutions. Ready to create something extraordinary together? Let’s connect.
Contact:
kyle.cernicky@gmail.com

Contact

Email: kyle.cernicky@gmail.com

SKILLS

ART DIRECTION, CONCEPT DEVELOPMENT, STRATEGY, PHOTOSHOP, ILLUSTRATOR, INDESIGN, PREMIERE, AFTER EFFECTS, MOTION GRAPHICS, WEB DESIGN, PHOTO & VIDEO

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