Hello,
I'm Kyle

HUGO BOSS Father's Day

The Hugo Boss Father's Day campaign uses cinematic, docu-style interviews with actor Bobby Cannavale and his son, Jake, to tell an authentic, relatable story about fatherhood, life, and style. Jake Cannavale gives the audience an intimate glimpse into his meaningful relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.

relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.


I am a passionate creative with strong ambitions and plans to change the world. I love using my creativity to solve problems in new and interesting ways, and I never settle for less than an amazing solution. I truly believe that beautiful design has the power to move people, and this is the type of story-telling that I strive to produce. I am currently working full time as a Design Director, honing my skills while collaborating with some amazing brands. I also manage a team of creatives, including designers, copywriters, and freelancers. Looking to work together?
Contact:
kyle.cernicky@gmail.com

Contact

Email: kyle.cernicky@gmail.com

SKILLS

ART DIRECTION, CONCEPT DEVELOPMENT, STRATEGY, PHOTOSHOP, ILLUSTRATOR, INDESIGN, PREMIERE, AFTER EFFECTS, MOTION GRAPHICS, WEB DESIGN, PHOTO & VIDEO

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