Sunkist’s ‘Growing Joy’ is a dynamic campaign design system that embodies vibrance, playfulness, authenticity, and simplicity. Through the use of an expanded color palette, new typography, ‘sun-kissed’ photography, and organic graphics - ‘Growing Joy’ is a fluid system that can flex to different audiences ranging from growers, to retailers, to day-to-day citrus lovers.
design direction, concept, creative direction
brand, web, in-store
Sunkist’s ‘Growing Joy’ is a dynamic campaign design system that embodies vibrance, playfulness, authenticity, and simplicity. Through the use of an expanded color palette, new typography, ‘sun-kissed’ photography, and organic graphics - ‘Growing Joy’ is a fluid system that can flex to different audiences ranging from growers, to retailers, to day-to-day citrus lovers.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
