The concept for this campaign was inspired by the idea of being turned on. Using color, projection, sound, and a bright assortment of product we created a visually striking video series that tells the story of women coming to life and owning their own powerful sexuality. This idea embodies the brand’s focus on empowering women of all types to feel sexy in their own skin. Women of color and plus-sized women are also featured in the campaign, promoting a forward thinking picture of beauty that the brand encapsulates.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
The concept for this campaign was inspired by the idea of turning on. Inspired by the vivid color pallatte of the Savage Spring Collection, the campaign combines color, projection, and sound to create a visually striking editorial video series, telling the story of women coming to life and celebrating their body confidence. This idea embodies the brand’s focus on empowering women of all types to feel sexy in their own skin.
direction, art direction, editing, sound design, and coloring
social, youtube, web