The LinkedIn social rebrand takes inspiration from the way people share ideas, brainstorm, and make connections. And while doing so isn’t always prim and proper, it the humanness of the collaboration and the messiness of hashing it out that is integral for creating positive work environments. Speaking to LinkedIn’s global professional network, this updated system shows up as less precious and more human, with a visual direction that communicates through layered visual elements, and through photos that celebrate collaboration and expression.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
The LinkedIn social rebrand takes inspiration from the way people share ideas, brainstorm, and make connections. And while doing so isn’t always prim and proper, it the humanness of the collaboration and the messiness of hashing it out that is integral for creating positive work environments. Speaking to LinkedIn’s global professional network, this updated system shows up as less precious and more human, with a visual direction that communicates through layered visual elements, and through photos that celebrate collaboration and expression.
design direction, motion graphics
social
